From EV to EQ: Sample the Sounds of the Chevrolet Bolt EUV on TikTok | LBBOnline

Chevrolet’s new TikTok marketing campaign from Momentum Worldwide makes use of an interactive add-on and launched a contest on the platform

From EV to EQ: Sample the Sounds of the Chevrolet Bolt EUV on TikTok

Chevrolet has zeroed in on culture seekers for the Chevrolet Bolt EUV, launching an progressive new campaign on TikTok that replaces the traditional test drive and as a substitute introduces a extra creator-friendly approach to experience the electrical car.

“Appealing to a demographic who values self-expression, creativity and the arts, we asked ourselves, what if instead of a check drive, you would experience the Chevy Bolt via the way it sounds?” acknowledged James Hodge, model director for Chevrolet Canada.

Cue the #BoltBeatRemix, an unconventional partnership between Chevrolet and well-liked Canadian TikTok star, @IamTiagz, which launched with a easy challenge: produce an original remix of Tiagz’ track Bebe utilizing the electrical sounds of the Chevrolet Bolt EUV.

This particular collaboration track premiered on TikTok along with the platform’s first-ever interactive branded impact for an auto model, which permits users to make use of the same Chevrolet Bolt EUV sounds to create their very own remix and TikTok content. Even better, creators who engage with the branded impact may be entered for an opportunity to win a visit for 2 to a live performance of their alternative wherever in Canada.

“Music is part of TikTok’s DNA, giving us the unique capability to connect communities in powerful and joyous ways”, says Joshua Bloom, GM, TikTok Canada.

“Chevrolet is blazing a new path, tapping into the global virality of music on TikTok and making a custom sound that may encourage Canadians to create original music and share it with the world. We are thrilled to associate with Chevrolet on this revolutionary, inspiring, first-to-market initiative.”

Chevrolet x TikTok firsts for this marketing campaign embody:

  • First music branded impact 
  • First auto model to collaborate with a musician for a customized song
  • First auto brand to use Interactive Add-On
  • First auto brand contest on platform

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Chevrolet

Brand director: James Hodge

National manager, advertising communications: George Saratlic

Marketing communications manager: Jenna Abraham

Carat

Account Director: Aimee Baumann

Digital strategist: Khyati Goyani

Assistant communications planner: Jessica Reid

Digital strategist: Parth Desai

Momentum Worldwide

Executive artistic director: Patrice Pollack

Associate creative directors: Waleed Bachnak, Paul De La Merced

Creative directors: Antonia Goga, Cesar Vallejo

Senior content producer: Ben Sulzenko

Senior designer: Cameron Harapiak

Vice president, director of technique: Ian Kapasi

Senior digital strategist: Samantha Kamiel

Group account director: Jeff Perrin

Account director: Andrew Thuss

Senior account manager: Ben Trattner

Account govt: Allison Yolles

Senior sponsorship director: Jared Wall

Associate sponsorship strategist: Ben Keymer

Commonwealth

VP Creative Director: Michael Katzikowski

Account Director: Jeff Thomas

Account Supervisor: Lisa Pervochenkova

Artist

Artist/producer: Tiagz

Writer/producer: Peter Joseph Fenn

Artist management: Jared Elice, Eric Parker

TikTok

Industry lead: Jeremy Reisler

Brand partnerships manager: Matt Sanson

Client solutions manager: Anthony Garcia

Client success manager: Megan Tandory

Lead inventive strategist: Connie Chan

Head of Music, Canada: Katrina Kernaghan

Music editorial: Jordan Sowunmi

Commercial music and inventive licensing: Rich Sica

Production

Production: Unified Content

Executive producer: Michi Lepik-Stalh

Director: Joe Dibenedetto

Line producer: Samantha Folliott

Edit

Editorial: Unified Content

Executive producer: Laurie Kerr Jones

Editor: Peter Miller

Producer: Rebecca Burtnik

VFX

VFX: Think Tank Creative

Categories: Automotive, Cars

Momentum Worldwide, Fri, 23 Sep 2022 14:03:41 GMT

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