Major! NFL Announce Apple Music as New Super Bowl Halftime Show Sponsor Replacing Pepsi

In a seismic development, the NFL has revealed that the Super Bowl Halftime Show has introduced a brand new banner sponsor – Apple Music.

Full story below…

Moments ago, the football league confirmed murmurs that a new partner had been tapped to exchange Pepsi, who had co-presented Halftime for a decade.

Now, the streaming juggernaut has been officially unveiled as the sponsor of the spectacle shifting forward – starting with the upcoming 2023 Super Bowl Halftime Show, which takes place at the State Farm Stadium in Pheonix, Arizona on February 12, 2023.

 Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL mentioned of the pact:

“We are proud to welcome Apple Music to the NFL family as our new partner for the enduring Super Bowl Halftime Show. We couldn’t think of a more appropriate associate for the world’s most-watched musical efficiency than Apple Music, a service that entertains, inspires, and motivates millions of individuals all over the world via the intersection of music and technology.”

Oliver Schusser, VP of Apple Music and Beats added:

“Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music will be a part of music and football’s largest stage. We’re looking forward to much more epic performances next 12 months and past with the Apple Music Super Bowl Halftime Show.”

Related Stories