Three years, four albums.
Does the prolific nature of Taylor Swift ever abate?
The country-turned-pop-turned-folk-turned-whatever-she-wants-to-tackle-next luminary announced her new album, “Midnights,” in August while scooping up video of the yr honors for “All Too Well” at MTV’s Video Music Awards.
She promptly broke the internet with the news of her impending 10th studio album, arriving Oct. 21 and co-produced with her longtime working companion Jack Antonoff.
It’s a concept album with dusky overtones, dedicated to “all of us who have tossed and turned and determined to keep the lanterns lit and go searching,” as she said in an announcement illustrating the backstory of the album.
While there are nonetheless many clean spaces to be crammed in, here’s what we all know so far about Swift’s upcoming creation.
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What is Taylor Swift’s new ‘Midnights’ album about?
Appealing to the anxiety-ridden insomniac in all of us, Swift has crafted 13 songs (her signature number ) that she says are “stories of 13 sleepless nights scattered all through my life.”
Musically, we don’t know if she’ll lean towards the rootsier introspection discovered on her past two albums, “Folklore” and “Evermore,” or the candy-coated barbed lyricism found on 2019’s “Lover.” But Swift, 32, has indicated there are some deep ideas coloring her upcoming work.
In her social media post saying the arrival of “Midnights,” she referred to as the songs “a assortment of music written in the course of the evening, a journey through terrors and sweet dreams” with references to how we might “twist in our self-made cages and pray that we aren’t – right this minute – about to make some fateful life-altering mistake.”
Taylor Swift revealed the primary track title on TikTok
Poking enjoyable at her habit of releasing “cryptic” clues and Easter eggs all through not only her lyrics and videos but additionally in the meticulously crafted run-ups to each new album, Swift appeared on TikTok at midnight (naturally) Sept. 21 to announce the title of one of the new songs.
Cranking a lottery ball machine with 13 white, numbered spheres to indicate the 13 songs on “Midnights,” Swift stated she was leaving it “up to fate” to find out which title to initially reveal.
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The first ball selected? Track No. 13 (“But of course,” Swift mentioned with a smile). The music is identified as “Mastermind” and the disclosing was the first in a series she’s dubbed “Midnights Mayhem with Me.”
On Friday at midnight, Swift – accompanied by her beloved kitty Meredith, who offered her personal meowing commentary – announced the eyebrow-raising title for Track No. 8, “Vigilante S***.”
Upcoming TikTok installments will arrive sporadically (Swift likes to surprise). But with 11 more titles to disclose within the month until “Midnights” lands, the mathematically adept can deduce that there shall be multiple revelation per week.
The album’s visuals counsel Taylor Swift goes retro. Maybe?
“Midnights” will arrive with four different album covers depicting Swift in visuals that evoke a potent ’70s vibe, together with wood-paneled walls, a black push-button telephone (the type with a wire, kids!) and a sans serif font for the album title that instantly spawned a cluster of memes.
Three vinyl variations of “Midnights” will be supplied in limited-edition color variants: jade inexperienced, mahogany and “blood moon” (aka orange marbled). The fourth is commonplace black.
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The again of every album cowl includes a sector of a dial which, when organized in a sq., varieties a clock.
Her choice to launch the album in four vinyl editions, 4 CD editions and a cassette (and don’t forget the Target-exclusive CD with three bonus tracks) is a canny, Swiftian move. The dedication of her obsessive fans able to splurge on a number of variations of the physical product will certainly lead to mega-sales, probably catapulting her to the most important launch of 2022.